WWDC 2012 Thoughts
This week I’m at the Apple Worldwide Developer’s Conference (WWDC 2012) in San Francisco and I want to share with you some of the new improvements made by Apple that will be available in the coming weeks. Instead of trying to break down each and every one of the fantastic new features, I’m going to instead try to highlight the ones that I really think will be beneficial from a “business developer” standpoint.
The first thing that really caught my eye was the new app Passbook. Quite simply, what Apple has done with Passbook is to give iOS apps that use “in app ticketing” a place to store and publicizetheir information.
For example, when I was at the airport, waiting in the security line, I witnessed one woman take her iPhone and scan it into a machine. Upon closer inspection, I realized that the airline actually had an app that allowed you to receive an eticket right on the app. No paper, no printing, all you had to do was scan it in, right from your phone. This app would be one example of something that would fall under the “Passbook” jurisdiction. Instead of having to go into the actual United app to find the ticket, Apple has made it much more convenient by collecting all of that information under one umbrella.
Now at first you may think big deal, right? Apple is only reorganizing stuff that other people have already done. But what this really means is that Apple has taken the first giant step in making transactions like these legitimate. This opens a TON of doors in terms of transactional methods for companies. If you read between the lines, Apple is basically telling companies and developers, “Hey guys, this is going to be the way of doing business in the future and we will use our clout and influence to make it happen. All you have to do is hop onboard.” Right now, they have only highlighted the ticketing aspect, but I think that this model could easily be translated into a payment model as well.
This could make Apple a big contender in the e-wallet market, which, up until now, Google has mainly dominated. This will definitely be a feature that I will be researching for future use.
For more information on new features, check out my other blog entries on the WWDC 2012.