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The Associated Press Takes its Data Storytelling to the Next Level with Microsoft Power BI

Tallan Partner

For more than 170 years, The Associated Press (AP) has told the world’s biggest and most important stories, from the assassination of Abraham Lincoln to the fall of the Berlin Wall, and more recently Brexit and the 2016 U.S. presidential election.

Today, when news is frequently accompanied by massive quantities of data, reporting means making sense of all that data, and AP continues to lead the way in data journalism. The news agency, with locations in more than 100 countries, provides newsrooms worldwide with data-driven reporting on everything from politics, business, environmental science and public safety to sports, education and more. Recent AP data journalism efforts uncovered water quality issues in public and private water systems, analyzed the history of refugees from the seven countries included in President Trump’s proposed travel ban and revealed the money and politics behind the opioid epidemic.

That’s why today, the AP and Microsoft are excited to announce that AP will use Microsoft Power BI, a powerful data analytics and visualization tool, to expand the way AP shares data with its member news organizations and customers. The pilot program will enable local and regional news outlets to more easily uncover and report the data-driven local stories most interesting to their audiences through AP’s use of Power BI.

AP regularly provides robust, deeply researched and credible raw data to its members and customers and knows that they have a huge appetite for local angles available in the AP data. However, many local and regional news organizations need help transforming that data into easily digested information that’s pertinent to their audiences.

The AP’s water quality data set is a great example of the news agency providing a highly relevant and timely data set to its members. Large and complex data sets that are deeply researched and credible, but not easy to quickly interpret, can present a challenge to news organizations that lack the time, resources and tools to uncover local stories in national or global data.

By including interactive visualizations along with the data, the AP will make it easier for its members and customers to discover local stories and, with just a few clicks, create and publish localized interactive data visualizations to illustrate those stories with Power BI.

Sharing data encourages a greater level of transparency and understanding, but comes with the great responsibility of being accurate, useful, significant and comprehensible. The ability for people, businesses and the media to see and touch data is creating a dramatic change in the way stories are being told and reported. Interactive data visualizations invite readers into the role of a journalist, enabling them to dig deeper and uncover the story that is the most relevant, meaningful and personal to them.

CLICK HERE to read the full article and learn how Microsoft Power BI is helping the Associated Press transform their data into powerful visualizations for its members and customers.

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To learn more on how Tallan and Power BI can transform your data into powerful visualizations to optimize business collaboration and BI strategies, CLICK HERE.

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