Tallan Blog

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Category Archive for "IT Strategy"

Blog Marketing 101 – Strategies & Tactics

Content is unquestionably the most important part of any blog. Without it, it isn’t a blog. However, it’s best to think of the content like a car engine – without the other parts of the car, it’s not going anywhere. I’m going to outline the other ‘parts’ which will get your blogs moving.
Backlinks: Any link from another web page to your own (a.k.a. ‘Incoming Links’).
Page Rank: A ‘grade’ assigned to a site based on many secret variables including (incoming links, outgoing links, quality of content, etc.). This determines how close to the top of the page your site shows for any given keyword search on Google.
Supplemental Index: This is how Google (others have similar mechanisms) categorizes sites it has deemed to be low quality, provide low value to their users, and thus are basically not worthy of displaying to them….