The word microinteractions is likely unfamiliar if you’re not a UX designer but, you interact with them all the time in the physical world and digital world. They’re the notifications for new emails, the likes you give on Instagram posts and the visual cue your scrollbar gives you about your position on a page. You likely haven’t thought too much about these microinteractions which is exactly how they’re supposed to be.
Microinteractions are interactions with a single main task. They are made of 4 parts: a trigger, rules, feedback and loops & modes.
The trigger starts the microinteraction.
Rules determine what happens when the microinteraction is triggered.
Feedback lets users know what is happening such as error messages or a loading graphic.
Loops & modes determine the meta-rules of the interaction, such as how long it will take.
Microinteractions serve a multitude of purposes. Some are…
Last Thanksgiving, I had the opportunity to mingle with the family members that I rarely get to see which inevitably leads to the predictable small talk question of “so what are you up to?” It was around this time I had just started a position in the User Experience (UX) practice at Tallan and the concept of user experience was still fairly new to me and completely unknown to the person I was talking to.
Commence Small Talk:
“So, user experience huh? Tell me more about it”
“Well…it’s not easily defined”
“Give it a shot.”
You ever have that moment when you are explaining something, and you can tell you have lost the person on the other end of the conversation? This happens to me often, but in this moment, it happened quicker than usual as I attempted to use imagery of Apple, Amazon and…
#WomenInSTEM isn’t a movement I ever expected to get involved in, even as recently as six months ago. That said, I couldn’t be any happier that I’m part of a team that is taking on this subject head-on.
So – backing things up a bit – I joined Tallan in May of 2018. I quickly noticed that our own office is, by a vast majority, male consultants. This made it all the more exciting to learn about the scholarship program we put in place at the beginning of 2018 to promote the #WomenInSTEM movement.
Plans to keep the scholarship going in 2019 were in place before my arrival, but the team that put the program together wanted to do more, and I wanted to be a part of that. I worked with some of our own #WomenInSTEM, alongside a few fantastic educators…
Most of my life I have been the only female in the room in a male-dominated profession. No matter what obstacles I faced, I persevered and found myself at a great company called Tallan. I was honored when Ben Fischbein, a colleague of mine here at Tallan, approached me and acknowledged my achievements as a female programmer. He shared his findings about the scarcity of women in STEM while offering me the opportunity to present to the students of Conard High School about the importance of women in these fields during their Computer Science Education Week.
To open my presentation, I wanted to connect with the students about why there is a gender gap in STEM. I had asked the students what they had thought an artist looked like and I featured a picture of a painter, a musician, a male…
Let’s jump right back into the thick of this topic. In the first part of this blog series, we discussed why insurers should be empowering their customers to complain in fairly general terms. Check out the link to our Decision Maker’s Guide to Complaint Enablement for more background on this topic.
This post dives deeper into a few key metrics: retention rates, customer lifetime value, and quantity of feedback gathered. To do so, we’ll take a look at the financial impact of non-complainers. While you read, it may also be helpful to consider whether you are currently measuring or utilizing any data to achieve similar goals.
Before getting to specifics, here’s a quick recap of what was covered last time:
J.D. Power’s 2018 research tells us that the industry average score for providing a satisfying purchase experience is 839 out of 1,000.1
Talk UX is an annual design and technology conference hosted by Ladies that UX Boston (LTUX). LTUX is a global organization that has created an international community of supportive and inspiring women in design and technology.
This year’s conference was held at the beautiful Joseph B. Martin Conference Center at Harvard Medical School. There were roughly 500 people following a single stream of presentations and discussion panels by women in leadership. UX leaders, designers and researchers as well as professionals not actively working in UX attended this event.
Building Bridges Through UX Research
Laura Granka – Director of UX Google
Slides | Video
Laura described some methods that Google uses to stay true to their user-centered strategy. One method she talked about was Google’s immersion studies, in which product teams go to the users. Per Laura’s suggestion, Google fashioned a 15 passenger van into a usability lab to…
Here’s an interesting fact from a Forbes article published earlier this year, regarding end-consumers in the insurance industry:
“91% of non-complainers just leave”1
This tells us that there are two types of customers in the insurance world: complainers, and non-complainers. Among non-complainers, more than nine out of ten actively choose to take their business to another company. The insurer they leave behind must deal with the following consequences:
Loss of future revenue streams
Lack of insight into why the customer chose to leave in the first place
The significance these metrics have on bottom line revenue can’t be understated. These are customers that were already paying for a service – that had already gone through a decision-making process, chosen one insurer, and were so dismayed with some aspect of their service that they chose to begin this entire search process again.
But there’s a simple…
I attended UXPA Boston 2018, a one-day conference hosted at the Sheraton Boston. This was a highly anticipated event for me as it was my first year attending despite being interested in previous years. What’s more, this year’s conference happened to land on my birthday, so it was a real treat to break from the day-to-day routine!
I was especially looking forward to sessions by UXers from notable companies like LogMeIn, Google, and IBM on the topics of user research workshops, collaboration and the future of UX.
Attendees of this conference ranged from content writers, product managers to marketing professionals and beyond. I chatted with folks there, and it was interesting to learn how people in different roles and companies prioritized different topics.
Purpose Before Action – Why you need a Design Language System
Designers from IBM opened this session by outlining the definitions…
What is a design system?
A design system is a library of standard, extensible components that create a consistent visual language paired with accompanied defined behaviors for each component. Components are individual elements that stem from the atomic design methodology. They can be used as building blocks to assemble a user interface to be used across multiple applications, devices, screen sizes, and mediums.
Material design is an example of how components are paired with design specifications, defined with expected behaviors and guiding principles on usage (see figures 1 – 3). From there, a design system uses these standard components to build patterns such as inputs, buttons, navigations, error states, etc.
Why do design systems matter?
Design systems create a unified experience across platforms, devices and enterprise suites of applications. They create a strong, extensible base through a modular approach using consistent components and defined…
We have all encountered intranets in our professional lives. Often, the intranet is where information goes to die and is forgotten. How do we break away from this pattern? Depending on whom you ask, some users may view the intranet as a tool to find HR Related information; others may use it to work collaboratively with a team who works remotely, and some will simply resist using it at all.
The road to overcoming common intranet missteps and misconceptions begins with a proper envisioning. We will discuss the process of envisioning a successful intranet, starting with a handful of factors: user and business stakeholder interviews, project requirements, documentation, and being mindful of the unique needs of your users as intranet solutions are not one-size-fits-all between companies—or even between departments within a single company.
The first group of people you are going…