Tallan Blog

Tallan’s Experts Share Their Knowledge on Technology, Trends and Solutions to Business Challenges

Category Archive for "User Experience"

How to Avoid ADA Litigation: 5 Ways to Improve Your Website Accessibility

Introduction
Lawsuits filed under Title III of the Americans with Disabilities Act (ADA) related to web accessibility increased 177% from 2017 to 2018. Court decisions as recent as October 7, 2019 have left businesses open to more accessibility lawsuits. While public entities have had to comply with web accessibility for decades, the topic has quickly become more of a concern for private businesses than it has ever been. Unfortunately, not every private business has the resources to address these concerns. Luckily, there are some general principles and low-hanging fruit that you can address to make an effort to improve the accessibility of your website. Here are five of them:
Every business should strive to deliver a web experience that translates to any user. This includes users with visual impairment, deafness and hard-of-hearing, motor impairment, cognitive disabilities, and any other users of assistive technology (AT)….

Empathy, Applications, User Experience.

I LOVE psychology. I love psychology so much that I went out and paid thousands of dollars to get a nice nifty college degree in the subject of psychology. Believe it or not, I try to apply the principles learned in my psychology classes back in my scholarly days to my life today. Maybe all that studying was made for one moment; that moment perhaps being this very blog post…
One of my favorite psychology classes was cognitive psychology – this is the study of mental processes such as attention, language use, memory, perception, problem-solving, and creativity. To put it simply, it is the study of how people think. Within the cognitive psychology class the topic of “cognitive empathy” is discussed. Cognitive empathy is the capacity for a person to understand another’s perspective or mental state. Again, to be simplistic in…

Design System: Bringing Order to the Chaos

Systems are awesome. They are especially awesome when used in businesses, may it be in sales, marketing, finance, or even in creative departments. You see, systems if implemented properly; help create consistency, efficiencies, and standardizations for organizations to scale and become more agile.
When it comes to branding, marketing, and overall design what is keeping an organization on track to ensure that the colors, components, messaging and layouts stay consistent across teams, applications, interfaces and ultimately across time?
Welcome to the world of Design Systems.
A design system is a collection of reusable components, along with usage documentation that make-up the building blocks used to assemble a user interface (UI) and can be used across multiple applications, devices, screen sizes, and mediums.
Design systems simply create a unified experience across digital platforms and applications. They create a strong, extensible base through a modular approach using…

What are Microinteractions in UX Design?

The word microinteractions is likely unfamiliar if you’re not a UX designer but, you interact with them all the time in the physical world and digital world. They’re the notifications for new emails, the likes you give on Instagram posts and the visual cue your scrollbar gives you about your position on a page. You likely haven’t thought too much about these microinteractions which is exactly how they’re supposed to be.
Microinteractions are interactions with a single main task. They are made of 4 parts: a trigger, rules, feedback and loops & modes.

The trigger starts the microinteraction.
Rules determine what happens when the microinteraction is triggered.
Feedback lets users know what is happening such as error messages or a loading graphic.
Loops & modes determine the meta-rules of the interaction, such as how long it will take.

Microinteractions serve a multitude of purposes. Some are…

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User Experience…What’s That?

Last Thanksgiving, I had the opportunity to mingle with the family members that I rarely get to see which inevitably leads to the predictable small talk question of “so what are you up to?” It was around this time I had just started a position in the User Experience (UX) practice at Tallan and the concept of user experience was still fairly new to me and completely unknown to the person I was talking to.
Commence Small Talk:
“So, user experience huh? Tell me more about it”
“Well…it’s not easily defined”
“Give it a shot.”
You ever have that moment when you are explaining something, and you can tell you have lost the person on the other end of the conversation? This happens to me often, but in this moment, it happened quicker than usual as I attempted to use imagery of Apple, Amazon and…

How I Found Myself Involved in #WomenInSTEM

#WomenInSTEM isn’t a movement I ever expected to get involved in, even as recently as six months ago.  That said, I couldn’t be any happier that I’m part of a team that is taking on this subject head-on.
So – backing things up a bit – I joined Tallan in May of 2018.  I quickly noticed that our own office is, by a vast majority, male consultants.  This made it all the more exciting to learn about the scholarship program we put in place at the beginning of 2018 to promote the #WomenInSTEM movement.
Plans to keep the scholarship going in 2019 were in place before my arrival, but the team that put the program together wanted to do more, and I wanted to be a part of that.  I worked with some of our own #WomenInSTEM, alongside a few fantastic educators…

Chosen as an advocate for Women in STEM

Most of my life I have been the only female in the room in a male-dominated profession.  No matter what obstacles I faced, I persevered and found myself at a great company called Tallan. I was honored when Ben Fischbein, a colleague of mine here at Tallan, approached me and acknowledged my achievements as a female programmer.  He shared his findings about the scarcity of women in STEM while offering me the opportunity to present to the students of Conard High School about the importance of women in these fields during their Computer Science Education Week.
To open my presentation, I wanted to connect with the students about why there is a gender gap in STEM.  I had asked the students what they had thought an artist looked like and I featured a picture of a painter, a musician, a male…

Why Insurers Should Be Helping Their Customers Complain More, Part II

Let’s jump right back into the thick of this topic.  In the first part of this blog series, we discussed why insurers should be empowering their customers to complain in fairly general terms.  Check out the link to our Decision Maker’s Guide to Complaint Enablement for more background on this topic.
This post dives deeper into a few key metrics: retention rates, customer lifetime value, and quantity of feedback gathered.  To do so, we’ll take a look at the financial impact of non-complainers.  While you read, it may also be helpful to consider whether you are currently measuring or utilizing any data to achieve similar goals.
Before getting to specifics, here’s a quick recap of what was covered last time:

J.D. Power’s 2018 research tells us that the industry average score for providing a satisfying purchase experience is 839 out of 1,000.1
For an…

Talk UX 2018 Recap

Talk UX is an annual design and technology conference hosted by Ladies that UX Boston (LTUX). LTUX is a global organization that has created an international community of supportive and inspiring women in design and technology.
This year’s conference was held at the beautiful Joseph B. Martin Conference Center at Harvard Medical School. There were roughly 500 people following a single stream of presentations and discussion panels by women in leadership. UX leaders, designers and researchers as well as professionals not actively working in UX attended this event.

The Talks
 
Building Bridges Through UX Research
Laura Granka – Director of UX Google
Slides | Video
Laura described some methods that Google uses to stay true to their user-centered strategy. One method she talked about was Google’s immersion studies, in which product teams go to the users. Per Laura’s suggestion, Google fashioned a 15 passenger van into a usability lab to…

Why Insurers Should be Helping Their Customers Complain More

Here’s an interesting fact from a Forbes article published earlier this year, regarding end-consumers in the insurance industry:
“91% of non-complainers just leave”1
This tells us that there are two types of customers in the insurance world: complainers, and non-complainers.  Among non-complainers, more than nine out of ten actively choose to take their business to another company.  The insurer they leave behind must deal with the following consequences:

Loss of future revenue streams
Negative word-of-mouth
Lack of insight into why the customer chose to leave in the first place

The significance these metrics have on bottom line revenue can’t be understated.  These are customers that were already paying for a service – that had already gone through a decision-making process, chosen one insurer, and were so dismayed with some aspect of their service that they chose to begin this entire search process again.
But there’s a simple…

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