Augmented reality (AR) is the experience of having digital information applied to real-world environments. Unlike virtual reality (VR), which replaces our environment with a virtual world, the goal of AR is to enhance how we experience the real world. To achieve this, a device with a processor must retrieve input from many sources, such as cameras, GPS systems, and accelerometers. The most prominent AR devices for consumers are mobile phones and tablets, but there are also several companies developing monitors, smart glasses, and projectors for use with AR.
The list of use cases for AR is constantly growing as more companies invest in it. Here are some of the industries that AR developers are striving to improve today.
Both brick and mortar stores and e-commerce websites can reap the benefits of AR technologies by providing customers with more information about their products….
Before you start reading, write down (or mentally note) two things: 1) what is one of the pains you face on a daily, weekly, monthly, or some recurring basis? And 2) what is a pain point that your BOSS (or your boss’s boss) faces in the same way?
(No, seriously – write it down… 😉)
Alright – now it’s our turn. Here are some pain points that we’ve encountered with our partners in the mortgage lending space:
Pre-approved buyers no-showing up to appointments
Documents are often hard copy and must be tended to in person
Too much time passes by between interactions with customers
Your online customer-facing resources leave much to be desired
Your internal go-to-market activities are too slow
Customers have a hard time identifying the right loan/product for them
Closing processes take too much time (for both you and your customers)
Non-commissioned internal resources lack the incentive…
The key to a successful provider/patient relationship in healthcare is patient engagement. Recently, hospitals and healthcare companies have expanded their efforts toward patient engagement in the form of Artificial Intelligence or AI. Chatbots are being used to improve the triage process, patient discharge planning, and follow-up.
The practice of utilizing the ER for both emergent and non-emergent conditions has become the primary driver for overcrowding and longer wait times. On average, a visit to the emergency room can take anywhere from one to three hours. In an extreme situation, that visit can last even longer. As a result, patients requiring immediate medical attention are choosing to put themselves at risk for future complications by avoiding the ER altogether. In an attempt to reduce inappropriate use of the ER, hospitals are deploying Health chatbots as a means for patients to triage or…
If you’ve ever signed up for a YouTube account, you’re probably more than familiar with YouTube’s head-scratching video recommendations at times. After mounting dissatisfaction over the new recommendation algorithm, which produced too many similar recommendations and videos promoting misinformation, the YouTube team published a January 2019 post indicating that the algorithm is still a work in progress, and announced changes in response to recent feedback.
The new algorithm changes are advertised to be capable of pulling in recommendations from a wider range of topics than before: “on any given day, more than 200 million videos are recommended on the homepage alone.” Contrasting the broadening of topics, YouTube is putting in an effort to reduce videos from being included in the recommendation algorithm which violate the YouTube Community Guidelines, or videos with the potential to misinform users “…such as videos promoting a…
Whatever your job is, I’m sure your overarching goal is to improve your organization. For some people that means driving revenue by making sales; for others, it’s implementing technology that solves a problem, creates efficiencies, or saves time.
For those of you who fit into this second category, it’s likely that you’ve had a great idea or two in your time. And, hopefully, you’ve brought these ideas to your boss or leadership. If you executed everything properly, they saw the same value that you did, and together you charted a path to move forward.
But that’s not always how this scenario plays out.
Unfortunately, there are a lot of amazing ideas that never make it past a proposal. At Tallan, we recognize the importance of seeing these ideas through to execution and implementation proving that they truly do provide the value you’re proposing. …
For most Microsoft IT professionals, migrating or updating a native mode SQL Server Reporting Services (SSRS) installation from one version to another is a rare, if not once-in-a-lifetime, event – and probably one you would prefer a root canal to. Because software upgrades of all types tend to get postponed as long as possible, if you find yourself finally tasked with such an upgrade, several unpleasant things are likely true:
The effort is in crisis mode, driven by software (SSRS, OS) going off support, hardware becoming unreliable, or a line-of-business application that must itself be upgraded but cannot be until SSRS is.
The current installation was not done by you and whomever did is long gone, so you are not that familiar with it and would frankly rather not be. SSRS is not your “thing”.
The current installation is poorly documented, if at…
Talk UX is an annual design and technology conference hosted by Ladies that UX Boston (LTUX). LTUX is a global organization that has created an international community of supportive and inspiring women in design and technology.
This year’s conference was held at the beautiful Joseph B. Martin Conference Center at Harvard Medical School. There were roughly 500 people following a single stream of presentations and discussion panels by women in leadership. UX leaders, designers and researchers as well as professionals not actively working in UX attended this event.
Building Bridges Through UX Research
Laura Granka – Director of UX Google
Slides | Video
Laura described some methods that Google uses to stay true to their user-centered strategy. One method she talked about was Google’s immersion studies, in which product teams go to the users. Per Laura’s suggestion, Google fashioned a 15 passenger van into a usability lab to…
By now it should be readily apparent that Chatbots have become the new normal when it comes to must-have technologies for companies. From customer service to retail, Chatbots have been saturating every aspect of our business. One such area that has seen a huge uptick in activity has been in the area of digital advertising.
Companies such as Revlon and Coca-Cola have been tapping into the power of Chatbots in order to help create campaigns around new products. The advantages of this type of campaign are that companies are able to extract much more data from the consumer by utilizing a chat-like interface. This opens the door to a whole new area of analytics with things like keyword extraction and sentiment analysis. In addition, Chatbots are able to pivot the conversation around specific things that the consumer has said and thus…
We’ve partnered with our client, Valassis Digital, to produce a Webinar in an effort to highlight the successes Chatbots have created for their clients.
Valassis, a digital advertising agency, commissioned our AI team to build a Bot that can be replicated quickly, and at scale, crossing the many industries they work with. These bots have been padding their customers sales pipelines and have been credited specifically with a record sales month, in one instance!
Take a look at this article on ‘3 Reasons Chatbots are Transforming the Automotive Industry’ and then tune in on Thursday to see and hear about some of these use cases yourself.
By Robin Shapiro, Strategy Development, Valassis Digital
Published Wednesday, Aug 1, 2018
It is no surprise that today’s consumers are increasingly engaging in chat and messenger apps. A recent survey reports that 89 percent of consumers also want to use…
State Legislatures want to increase public awareness of government and public policy, but many struggle with how best to do that. Elected officials along with legislative staff are increasingly open to making an investment in technology that empowers citizens to be aware of what their government is doing for them. Software and technology innovation has opened many doors to the public at-large and as a result, the demand for information is growing larger every year.
The Massachusetts State Legislature partnered with Tallan to modernize its legislative workflow, but quickly realized the value of what could be done to increase citizen involvement with that data. The result is a cutting-edge web portal capable of informing the public and encouraging web visitors to get involved with the legislative process through effective engagement strategies typical of consumer-centric, online companies.
Through a very detailed, User Experience…