Successful retailers that attract today’s millennial shoppers have three key ingredients in their retail experience delivery:
Help find things that inspire
Help choose what is right
Help buy effortlessly
Online stores are increasingly better at attracting these shoppers and converting them into profitable customers. Physical storefronts are experiencing less foot traffic and conversion rates are lowering. The transformation challenge is thus clear. How can retailers deliver these same customer experience ingredients in the brick-and-mortar environment in ways that are simple, easy and memorable?
To drive traffic both storefronts focus on search and marketing. Ecommerce obviously has the advantage in terms of offering the customer convenience to explore the storefront anytime and from anywhere. For conversion, ecommerce storefronts focus on the following:
Extensive catalogs with digital content that showcases the merchandise.
Customer intimacy based on customer information.
A frictionless shopping journey with ease of search and navigation.
Physical storefronts have…
It seems today that most people look to out of the box solutions when considering augmenting their sites with eCommerce features. Maybe it is because there are a lot of small businesses who just want to get started with eCommerce and a template site or open source solution is really the best way to go for them. This articles is intended for those whose responsibility is to service the smaller portion of companies where eCommerce revenue accounts for a large part (if not all) of their revenue to the tune of millions of dollars. To these companies it is necessary to have a finely tuned, customized and heavily integrated eCommerce solution, and sustain a high enough volume of business to benefit greatly by investing in more complex eCommerce features. In this case, the teams in charge of designing the intricacies…