When the term “big data” first burst onto the scene about seven years ago, experts predicted that organizations could dramatically improve how they operate by capturing and analyzing vast arrays of rapidly growing information.
Fast forward to 2017. It turns out that “big data” wasn’t just another buzzword. Now an established term in the IT and business lexicon, big data is bigger than ever. By some estimates data volumes are doubling every three years.
But organizations have yet to fully capitalize on the value of data for more informed decision-making, operational efficiencies, and personalized systems of engagement with customers and partners.
“Most companies are capturing only a fraction of the potential value from data and analytics,” according to a recent McKinsey Global Institute study, “The Age of Analytics: Competing in a Data-Driven World.”
Connecting Data for Competitive Advantage
For organizations that want to survive and thrive…