Tallan Blog

Tallan’s Experts Share Their Knowledge on Technology, Trends and Solutions to Business Challenges

Posts Tagged "Google"

Chatbots Get One Step Closer to Direct to Consumer with Google’s Adlingo

By now it should be readily apparent that Chatbots have become the new normal when it comes to must-have technologies for companies. From customer service to retail, Chatbots have been saturating every aspect of our business. One such area that has seen a huge uptick in activity has been in the area of digital advertising.
Companies such as Revlon and Coca-Cola have been tapping into the power of Chatbots in order to help create campaigns around new products. The advantages of this type of campaign are that companies are able to extract much more data from the consumer by utilizing a chat-like interface. This opens the door to a whole new area of analytics with things like keyword extraction and sentiment analysis. In addition, Chatbots are able to pivot the conversation around specific things that the consumer has said and thus…

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Create Your First Chrome Extension Using Skills You Already Have

Introduction
As a web developer you’ve inevitably come across situations in which a tool does not exist to assist you with a particular task. The thought of developing your own solution is enticing, especially if it gives you a chance to use a technology you’ve been interested in learning. Unfortunately it’s easy to dismiss implementing your own solution because of uncertainty in the amount of overhead that may be involved. That’s where Google Chrome Extensions come in.
A Chrome Extension is a small program that runs from the Google Chrome browser. Developing a Chrome Extension involves a very minimal amount of overhead and mainly relies on your ability to utilize HTML, CSS, and JavaScript to create a functioning web page.  As a web developer that’s great because it means you’re already well versed in creating Chrome Extensions…at least almost. This article will…

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