By now it should be readily apparent that Chatbots have become the new normal when it comes to must-have technologies for companies. From customer service to retail, Chatbots have been saturating every aspect of our business. One such area that has seen a huge uptick in activity has been in the area of digital advertising.
Companies such as Revlon and Coca-Cola have been tapping into the power of Chatbots in order to help create campaigns around new products. The advantages of this type of campaign are that companies are able to extract much more data from the consumer by utilizing a chat-like interface. This opens the door to a whole new area of analytics with things like keyword extraction and sentiment analysis. In addition, Chatbots are able to pivot the conversation around specific things that the consumer has said and thus…
Successful retailers that attract today’s millennial shoppers have three key ingredients in their retail experience delivery:
Help find things that inspire
Help choose what is right
Help buy effortlessly
Online stores are increasingly better at attracting these shoppers and converting them into profitable customers. Physical storefronts are experiencing less foot traffic and conversion rates are lowering. The transformation challenge is thus clear. How can retailers deliver these same customer experience ingredients in the brick-and-mortar environment in ways that are simple, easy and memorable?
To drive traffic both storefronts focus on search and marketing. Ecommerce obviously has the advantage in terms of offering the customer convenience to explore the storefront anytime and from anywhere. For conversion, ecommerce storefronts focus on the following:
Extensive catalogs with digital content that showcases the merchandise.
Customer intimacy based on customer information.
A frictionless shopping journey with ease of search and navigation.
Physical storefronts have…
When a business owner first considers incorporating dynamic data-driven analysis into their routine management, the prospect can sometimes seem overwhelming. Technology infrastructure, mobile app development, real-time updates – where do you start first? It’s easy to forget that all you really need to begin on a small scale are a computer, a phone, and tools such as Power BI and Power Apps.
Just ask incoming Seattle high school seniors Julia Reguera, 16, and Ava Zech, 17. Earlier this summer, Julia and Ava launched a fashion-forward, charitable thrift store in downtown Las Vegas called Hand Me Ups. The store is stocked with brand name clothing donated from classmates and social media followers, with 100 percent of the proceeds going to multiple charities such as the Environmental Defense Fund, Rape Crisis Center, and the Nevada Childhood Cancer Foundation.
How do they track their sales,…