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Posts Tagged "WWDC 2012"

WWDC 2012 Thoughts

mkruczek

This week I’m at the Apple Worldwide Developer’s Conference (WWDC 2012) in San Francisco and I want to share with you some of the new improvements made by Apple that will be available in the coming weeks. Instead of trying to break down each and every one of the fantastic new features, I’m going to instead try to highlight the ones that I really think will be beneficial from a “business developer” standpoint.
The first thing that really caught my eye was the new app Passbook. Quite simply, what Apple has done with Passbook is to give iOS apps that use “in app ticketing” a place to store and publicizetheir information.
For example, when I was at the airport, waiting in the security line, I witnessed one woman take her iPhone and scan it into a machine. Upon closer inspection, I realized…

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